Privacy Policy

1. Introduction

Mürzenvik ("we", "us", "our") is committed to protecting the privacy of visitors to our website and users of our analytics and decision intelligence services (the "Services"). This policy sets out the types of information we may collect, how we use it, who we may share it with, and the choices available to you regarding your information.

By accessing or using our website or Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, you should not use our website or Services.

2. Information We Collect

We may collect the following categories of information:

• Contact information you provide when filling out a form, such as name, email address, phone number, and company name.
• Account information associated with any login or subscription you establish with us, where applicable.
• Usage data such as pages visited, time spent on the site, referring pages, and general interaction patterns.
• Technical data including IP address, browser type, device identifiers, and operating system, typically collected automatically via cookies or similar technologies.
• Communications you send to us, including inquiries, feedback, or support requests.

3. How We Use Information

We use collected information for purposes that may include:

• Operating, maintaining, and improving our website and Services.
• Responding to inquiries and providing customer support.
• Sending administrative information, updates, or marketing communications where permitted.
• Analysing usage trends to improve functionality and content.
• Detecting, preventing, and addressing fraud, security, or technical issues.
• Complying with applicable legal and regulatory obligations.

4. Legal Basis for Processing

Where required by applicable law, we rely on one or more legal bases to process personal information, including your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our Services.

6. Sharing of Information

We do not sell personal information. We may share information with:

• Service providers who perform functions on our behalf, such as hosting, analytics, or communications tools, subject to confidentiality obligations.
• Professional advisers, including legal, accounting, or compliance consultants, where necessary.
• Regulatory or governmental authorities where required by law or to protect our legal rights.
• A successor entity in connection with a merger, acquisition, or sale of business assets.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When information is no longer required, we take reasonable steps to securely delete or anonymise it.

8. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Depending on how our Services are provided, information may be processed or stored in locations outside your country of residence. Where such transfers occur, we aim to ensure appropriate safeguards are in place consistent with applicable law.

10. Your Rights and Choices

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, as well as the right to object to certain processing or to withdraw consent. To exercise any such rights, please contact us using the details provided on our Contact page.

11. Children's Privacy

Our website and Services are not directed at children, and we do not knowingly collect personal information from individuals under the age of applicable consent thresholds in their jurisdiction. If we become aware that we have inadvertently collected such information, we will take reasonable steps to delete it.

12. Third-Party Links

Our website may contain links to third-party websites or services. This Privacy Policy does not apply to those external sites, and we encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We reserve the right to amend this Privacy Policy at any time. Material changes will be indicated by updating the effective date at the top of this page. Continued use of our website or Services after changes take effect constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions about this Privacy Policy or our data handling practices, please get in touch via the contact details listed on our Contact page.